Privacy policy

Privacy Policy

This Privacy Policy outlines how Orange Retail Ltd. ("we", "us", "our") collects, uses, and protects your Personal Information when you visit or make a purchase from our website (the "Site"). By using our services, you consent to the practices described in this policy.

1. Collecting Personal Information

We collect certain types of Personal Information to provide and improve our services. Personal Information refers to any data that can uniquely identify an individual.

Information We Collect

  1. Device Information

    • Examples: Web browser version, IP address, time zone, cookie data, and browsing behaviour (e.g., pages viewed, search terms).
    • Purpose: To ensure the website functions properly, perform analytics, and optimise the user experience.
    • Source: Automatically collected through cookies, log files, and other technologies.
    • Disclosure: Shared with service providers, including Shopify and PayPal.

  2. Order Information

    • Examples: Name, billing and shipping address, payment information (e.g., credit card details), email address, and phone number.
    • Purpose: To process and deliver your orders, screen for fraud, and communicate updates.
    • Source: Collected directly from you during the purchase process.
    • Disclosure: Shared with Shopify, PayPal, and shipping partners for order fulfilment.

Minors

The Site is not intended for individuals under 18. We do not knowingly collect Personal Information from minors. If you believe your child has provided such information, please contact us immediately for removal.

2. Using Personal Information

We use your Personal Information for the following purposes:

  • To fulfil orders and provide services.
  • To process payments and deliver products.
  • To communicate updates, marketing offers (with consent), and customer support.
  • To analyse website performance and improve functionality.

3. Sharing Personal Information

We only share your Personal Information with trusted partners and for legitimate business purposes:

  • Service Providers: Includes Shopify (e-commerce platform) and PayPal (payment processor). Learn more about Shopify’s privacy practices here.
  • Compliance with Laws: We may disclose your information to comply with legal obligations, such as subpoenas or regulatory requests.
  • Advertising Partners: Data shared with partners for targeted advertising, with consent where applicable.

4. Behavioural Advertising

We use Personal Information to provide targeted advertisements based on your browsing behaviour.

5. Lawful Basis for Processing

If you reside in the European Economic Area (EEA), we process your information under GDPR-compliant lawful bases:

  • Your consent.
  • Fulfilment of a contract.
  • Compliance with legal obligations.
  • Legitimate business interests.

6. Retention of Data

We retain your Personal Information only as long as necessary to provide our services or comply with legal requirements. You may request the deletion of your data at any time (see "Your Rights" below).

7. Your Rights (GDPR and UK Consumers)

If you are an EEA resident, you have the following rights:

  • Access: Request a copy of the Personal Information we hold.
  • Correction: Update inaccurate or incomplete data.
  • Erasure: Request deletion of your data.
  • Portability: Transfer your data to another service.
  • Object: Restrict certain types of processing, including profiling.

To exercise your rights, contact us at contact@orangeretail.store.

8. Cookies

Cookies enhance your browsing experience and enable essential functionalities on our website.

  • Types of Cookies: Functional, performance, advertising, and social media cookies.
  • Management: You can control cookie settings through your browser or visit www.allaboutcookies.org. Blocking cookies may affect website functionality.

For more information about cookies, refer to Shopify's Cookie Policy.

9. Data Transfers

Your data may be processed in countries outside the EEA, including Canada and the United States. Such transfers comply with GDPR requirements. Learn more about Shopify’s GDPR compliance here.

10. Automated Decision-Making

Shopify uses limited automated decision-making to prevent fraud.

  • Examples: Temporary denylisting of IP addresses or credit cards for suspicious activity.

11. Safeguarding Your Information

We employ robust security measures, including encryption, secure data transmission, and access controls, to protect your Personal Information.

12. Do Not Track

We do not alter our data collection practices in response to "Do Not Track" signals due to inconsistent industry standards.

13. Changes to This Policy

We may update this policy periodically. Significant changes will be communicated via email or notices on the Site.

14. Contact Us

For questions or concerns regarding this Privacy Policy, contact us at:
Email: contact@orangeretail.store
Supervisory Authority: ICO Complaint Page

Last Updated: 30th December 2024